All-in capital

All-in capital — the true total required to open a business and survive its first slow months: the advertised franchise fee or purchase price plus equipment, construction/fit-out, site deposits and advance rent, permits, initial inventory, and working capital. PH food-cart reality: ~₱17k advertised has meant ₱300–400k all-in for years, and the Potato Corner promo’s own fine print adds a minimum ~₱300k of construction to its ₱325–550k packages. Every payback and yield computation runs on this number, never the headline — a pitch that resists itemizing it has answered your question.

First used in: 4.1 · Semi-passive businesses: the honest tier