Promo vs base rate

Promo vs base rate — digital banks advertise headline rates (“up to 15%”) that are promotional: capped at small balances, contingent on monthly missions or spend targets, and repriceable at will. The base rate is what your money earns with no conditions — the only number that belongs on a scorecard. Rule: promo rates are the bank’s marketing budget; base rates are your portfolio math.

First used in: 1.3 · The floor: cash, digital banks, deposits